proof
Names are withheld by design. Numbers are not. What follows is a selection of engagements, the operating outcomes they produced, and what the operators themselves said about the work.
01 / selected engagements
01
Founder-led · Scaling
Consolidated three fragmented ICPs into one, rewired pricing around real profitability, and installed a weekly operating cadence. Result: pipeline coverage doubled inside two quarters and CAC payback compressed from 19 to 11 months.
02
Founder-led · Post-seed
Diagnosed why three enterprise pilots stalled at renewal. Rebuilt the workflow around what each AI action actually earns, replaced seat pricing with outcome pricing, and shipped adoption instrumentation. Two of three pilots converted; the third disqualified cleanly.
03
Founder-led services · $8M
Codified the delivery method, rebuilt the org around three accountable roles, and installed a monthly forecast the founder can actually trust. Founder time in delivery fell 70%; gross margin expanded 6 points; team retention held.
02 / outcomes in aggregate
Medians across the last three years of client work. Individual results vary; the direction does not.
38%
Median CAC payback compression
1.9×
Median pipeline coverage lift
72%
AI pilots reaching production
12 hrs
Founder time returned per week
9 of 11
Engagements renewed or extended
6 mo
Average engagement length
03 / in their words
“Ian doesn't sell frameworks. He rebuilds how the business actually earns money. Six months in, our forecast is real for the first time.”
Founder & CEO
Founder & CEO
“Every consultant we hired before wanted a workshop. Ian wanted the P&L, the pipeline, and the last three renewals. That's the difference.”
President
Founder-led services firm
“He killed two initiatives in the first month that were quietly bleeding us. That decision alone paid for the year.”
COO
AI-native platform
04 / credentials
Full biography, references, and engagement history available on request under NDA.
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