Azarias Advisory
Strategy and systemsthat ship.
We help purpose-driven founders turn direction into practical operational and growth systems — built with the team, embedded in the work, and designed to move from plan to practice.
- $100M+Revenue built
- $20M+Capital raised
- 20+Companies served
- 7Ventures founded
- 20+Years working with founders
01 / The problem
The strategy is rarely the problem. The system around it is.
The direction may be sound, but the work around it is fragmented. Priorities compete, decisions circle back to the founder, growth depends on individual effort, and new tools sit beside the work instead of becoming part of it.
Better tactics cannot carry a business without better systems.
02 / The shift
You don’t need another playbook. You need strategy translated into systems your team can run.
Azarias is a team that has gone from zero to scale, led by Ian Doromal and backed by a vetted bench of specialists. We work with purpose-driven founders to shape the strategy, build the operating and growth systems around it, and help the team put those systems into practice.
Twenty years working with founders. Seven ventures founded. Experience in both seats at the table — Visionary and Integrator — informs systems grounded in how the work actually gets done.
“I’ve led from every seat at the table. Now I lead by serving the people in it — your clarity, your team, your outcomes.”
03 / The method
ALIGNOS™ — four movements, in order.
ALIGNOS™ wasn't born in a slide deck. Fifteen years self-implementing EOS, years of running OKRs, and the Disciplined Entrepreneurship framework — fused into one sequential method. Each movement connects strategy to the systems that support it, moving from diagnosis and clarity into operating rhythm and execution.
Diagnose
See the system before changing the parts.
A structured view of the strategy, operating model, growth motion, and workflows to identify where the system is creating friction.
Clarify
Turn direction into shared choices.
Clarify the audience, offer, priorities, and narrative so the team can make decisions from the same strategic foundation.
Systemize
Build the operating system around the strategy.
Connect vision, priorities, measures, ownership, and meeting cadence into a practical rhythm for the team.
Compound
Extend the system into growth and execution.
Develop the growth workflows, AI-enabled processes, and capital choices that support the next stage of the strategy.
04 / AI implementation
AI belongs inside the system, not beside it.
AI is useful when it becomes part of how the business works. A promising pilot on its own does not change the system around it.
We start with the strategy and the workflow, then identify where AI can support the team. The work includes the process, data, controls, implementation, and adoption around the technology.
The goal is not more AI. It is a better operating system for the work.
AI Readiness Diagnostic
A systems view of the workflows, information, and decisions where AI may be useful, ranked by relevance and effort.
Use-Case Portfolio & Business Case
A focused set of use cases connected to the strategy, with a clear rationale, scope, and decision criteria.
Agentic Workflow Design & Build
AI-enabled workflows across sales, support, operations, and finance, designed as part of the broader operating system.
Context & Data Architecture
The information and context layer that helps AI work with the knowledge, language, and boundaries of your business.
AI-Native Go-to-Market
Growth workflows that connect research, content, pipeline development, and team enablement into a more coherent system.
Governance, Adoption & Unit Economics
Policies, evaluations, human checkpoints, adoption practices, and cost awareness around the deployed system.
05 / Proof
Systems proven in the work.
“I went from feeling stuck to gaining clarity and building real systems through EOS. Ian delivers. He’s always challenging us to get to the next level.”
“Ian helped me get clarity on our messaging and define our customer profiles. He knows exactly what he’s doing.”
“More than a coach. Ian became the strategic advisor who helped me launch with confidence and gave me a plan for success.”
StoryBrand Certified·EOS Implementer·ALIGNOS™ Creator·Edison Award Gold 2023·Inc. 5000 (4×)·OBJ CEO of the Year Honoree·OBJ 40 Under 40 (2×)·Executive MBA, Quantic
06 / How we work together
From strategy to a working system.
Understand the system
We start with the strategy, the work around it, and where the current system is creating friction. If we are not the right partner, we say so.
Design the way forward
We shape a practical plan that connects priorities, ownership, operating rhythm, growth workflows, and the measures that matter.
Build alongside the team
Through advisory, embedded leadership, or implementation, we help put the system into practice and improve it through use.
Let’s build the system your strategy needs.
Bring us the strategy, the friction, or the next stage. We’ll look at the system around it with you.