01
The P&L tells the truth.
Strategy that can't be traced to a line in the P&L is decoration. We start with the numbers, always.
about
Built by an operatorfor operators.
Azarias Advisory is a small senior team that has gone from zero to scale, led by Ian Doromal — deliberately selective, and deliberate about who sits in your room. Twenty years working with founders inside the P&L of purpose-driven companies, as founders, operators, and now the advisors most of them wish they'd hired sooner. We practice servant leadership: we're here to serve your team, and we measure ourselves by how well it runs without us.
01 / origin
The practice exists because most advisory doesn't work.
After a decade running commercial functions and two decent exits, I kept seeing the same failure. Founders would hire the brand-name firm, receive the deck, and then quietly go back to running the business the way they always had — because the deck never touched the parts that actually moved revenue.
Azarias Advisory is the answer to that. No frameworks bought off a shelf. No junior staff learning on your P&L. A senior team in the room — Ian leading, specialist operators behind him — working the problem until the economics actually move.
The method has lineage. Fifteen years self-implementing EOS. Years of running OKRs. Disciplined Entrepreneurship as the rigor behind every new-market bet. ALIGNOS™ was born when those systems were fused into one operating method — and pointed at serving founders, not advising at them.
We take on six to eight engagements a year. That's the ceiling. It's also the point.
02 / operating principles
Six rules the work is built on.
02
Fewer, sharper bets.
Most companies are strangled by optionality. Our job is to close doors so the right one can open.
03
Operators, not observers.
We sit inside the operating cadence, not beside it. Decisions get made in the room, with the founder, on the record.
04
Real economics over vanity.
ARR, MAUs, and pipeline are inputs. What one unit of effort actually puts on the bottom line is the scoreboard.
05
Ship the boring parts.
The forecast, the pricing sheet, the renewal motion. Unglamorous work compounds faster than any pivot.
06
Say the hard thing early.
The value of an advisor is measured in the awkward sentence delivered in month one, not the polished deck in month six.
03 / the operator
Ian Doromal.
Founder of Azarias Advisory. Based in Orlando. Available for selective retained and project engagements.
Every engagement is led by Ian and staffed from a vetted bench of specialist operators — finance, revenue, org design, and AI engineering — so the depth matches the problem, not the payroll.
- 2010–2015Founded and sold two operator-led businesses in vertical services.
- 2015–2020Ran commercial and revenue functions alongside three founding teams, from Series A to exit.
- 2020–2024Advised founders and boards from $2M to $120M ARR — always in the seat next to the founder, never above them.
- MethodFifteen years self-implementing EOS. Practitioner of OKRs and Disciplined Entrepreneurship. ALIGNOS™ is the synthesis.
- 2024–nowAzarias Advisory. Selective engagements. AI implementation and revenue architecture.
04 / why we work
The work is stewardship, not showmanship.
Every business we take on is someone's decade — their capital, their people, their family's weekends. That's not a transaction. It's a trust.
We lead by serving. Quietly, telling the truth early, putting your team's growth ahead of our visibility, and measuring ourselves against outcomes that outlast the engagement. That posture is grounded in faith, not marketing.
“For even the Son of Man did not come to be served, but to serve.”
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